Dukaan Review: Is it a Shopify killer?

Written by Abdul
Last modified Apr. 17 2023

Dukaan is a relatively new ecommerce platform that has gained a lot of attention in the past year. It has been praised for its user-friendly interface, affordability, and ease of use. Dukaan is an online store builder that allows users to create an online store and sell to their audience with minimal time and effort.

Unlike other ecommerce platforms, Dukaan does not require any coding or technology to use. This makes it an excellent choice for small business owners who do not have the technical expertise to build their own website. With Dukaan, users can create a professional-looking website in minutes, complete with a shopping cart, payment gateway, and other essential features.

Many have compared Dukaan to Shopify, one of the most popular ecommerce platforms on the market. While there are similarities between the two, Dukaan has several features that set it apart. For instance, Dukaan is significantly cheaper than Shopify and is an excellent choice for small business owners who are just starting.

What is Dukaan?

Dukaan is a modern eCommerce platform that allows merchants to launch their online stores in a matter of seconds. It is designed to be a no-code DIY platform, meaning that merchants do not need any coding knowledge to create their online stores. Dukaan is built with speed, performance, and simplicity at its core, making it an ideal platform for small businesses to large enterprises.

One of the standout features of Dukaan is its mobile-first approach. The platform is primarily offered as a mobile application, which means that merchants can manage their stores from their smartphones. This feature makes it easier for merchants to manage their stores on the go and respond to customer inquiries in real-time.

Dukaan's user-friendly interface and intuitive design make it easy for merchants to set up their stores quickly. To get started, merchants simply need to download the app, create an account, and upload their product catalog. Dukaan also provides onboarding videos and blog posts to help beginners get started with setting up their store.

Features of Dukaan

Dukaan is a modern, intuitive eCommerce platform that offers a range of features for small businesses and large enterprises. Here are some of the key features that make Dukaan a great choice for launching an online store:

Product Management

Dukaan offers a range of product management tools that make it easy to add, edit, and organize your products. The platform allows you to add product images, descriptions, and prices, as well as manage product variants and inventory levels. You can also easily create product categories and tags to help customers find what they're looking for.

Order Management

Dukaan's order management tools make it easy to track and fulfill orders. You can view and manage orders from your dashboard, as well as update order statuses and send order notifications to customers. Dukaan also integrates with a range of shipping providers, making it easy to manage shipping and fulfillment.

Inventory Management

Dukaan's inventory management tools allow you to easily track and manage your inventory levels. You can set up low stock alerts, track inventory levels across multiple locations, and manage product variants and attributes. This makes it easy to ensure that you always have the products your customers are looking for in stock.

Payment and Shipping Options

Dukaan offers a range of payment and shipping options to make it easy for customers to purchase from your store. The platform integrates with a range of payment gateways, including Stripe and PayPal, and allows you to offer a range of shipping options, including flat rate, weight-based, and free shipping.

Marketing Tools

Dukaan offers a range of marketing tools to help you promote your store and drive sales. You can easily create discount codes and promotions, as well as send email campaigns and track customer engagement. Dukaan also integrates with a range of third-party marketing tools, including Facebook Ads and Google Analytics.

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Dukaan's Pricing

Dukaan is an e-commerce platform that allows businesses to create online stores without requiring any coding or design skills. It offers three pricing tiers: Entrepreneur, Agency, and Enterprise. The pricing plans are based on the number of products a business wants to sell and the features it needs to use.

The Entrepreneur plan costs $14.99 per month and allows businesses to sell up to 100 products. It includes features like custom domain, product management, order management, and payment gateway integration. The Agency plan costs $49.99 per month and allows businesses to sell up to 500 products. It includes all the features of the Entrepreneur plan plus additional features like staff management, inventory management, and analytics.

The Enterprise plan is designed for businesses that want to sell more than 500 products and require custom features. The pricing for this plan is not publicly available and businesses need to contact Dukaan's sales team to get a quote.

One of the unique features of Dukaan is that it charges a small convenience fee of Rupees Ten per order for services such as home delivery. This fee is in addition to the monthly subscription fee and is designed to help businesses offset the cost of delivery.

Overall, Dukaan's pricing is competitive compared to other e-commerce platforms in the market. The platform offers a range of features at affordable prices, making it an attractive option for businesses of all sizes.

Dukaan's Customer Support

Dukaan offers excellent customer support to its users. They provide round-the-clock assistance to help users with their queries and issues. Users can reach out to them via call, live chat, email, or their social media handles for instant resolution.

Having a reliable customer support team is crucial for any e-commerce platform. Dukaan's customer support team is always available to help users with any problems they might face while using the platform. This benefit is especially advantageous if your store serves people worldwide coming to your store at different time zones.

Users have reported positive experiences with Dukaan's customer support team. They have found the team to be knowledgeable and helpful in resolving their issues. The team is quick to respond and provides clear and concise solutions to users' problems.

In addition to their customer support team, Dukaan also provides a helpful knowledge base for users. The knowledge base contains detailed articles and guides to help users navigate the platform and troubleshoot common issues. Users can also find answers to frequently asked questions in the knowledge base.

Pros and Cons of Dukaan


Dukaan is a fast and efficient e-commerce platform that offers a great alternative to Shopify. It is designed to be utilized by people with varying technical skills, from non-tech savvy people to ultimate computer pros. Thus, the design and navigation of the platform are made to feel intuitive. The app's design is simplified to the extent that there's no need to sit with it and explore the dashboard.

One of the standout features of Dukaan is its speed. Built with speed, performance and simplicity at its core, Dukaan offers the most intuitive and robust eCommerce experience ideal for small businesses to large enterprises. With Dukaan, one can not only get started quickly but scale and move forward much faster than the competition.

Dukaan offers multiple payment options, making it easy for customers to make purchases. It also provides home delivery from a nearby supermarket, which is a great convenience for customers who prefer not to visit physical stores.

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While Dukaan is an excellent platform, there are a few drawbacks to consider. The user interface is poor, which can be frustrating for users who are used to more polished interfaces. Additionally, there is no involvement of a third party, which can be a concern for some users.

The platform also has limited customization options, which may not be suitable for businesses that require a high degree of customization. Finally, while Dukaan offers cash on delivery (COD) as a payment option, this can be a drawback for businesses that prefer not to offer COD.

Dukaan Alternatives

While Dukaan is a popular eCommerce platform, there are several alternatives available on the market. Here are some of the top Dukaan alternatives:

Platform Price Features
Shopify Plus Starting at $2,000/month Advanced features for large businesses
Wix Starting at $23/month Easy-to-use website builder with eCommerce capabilities
WooCommerce Free, but additional costs for hosting and extensions Flexible open-source platform with a large community

Other alternatives include Adobe Commerce (formerly Magento Commerce), NetSuite, BigCommerce, and Square Online (formerly Weebly). Each platform has its own strengths and weaknesses, so it's important to carefully evaluate each one to determine which is the best fit for your business.

Overall, while Dukaan may be a good choice for some businesses, there are several other eCommerce platforms available that may better suit the needs of others.

Dukaan FAQ

Here are some frequently asked questions about Dukaan:

Question Answer
What is Dukaan? Dukaan is a modern eCommerce platform that allows merchants to launch their online store in seconds, without any coding knowledge.
Is Dukaan free to use? Dukaan offers a free plan with basic features. There are also paid plans with additional features and customization options.
What payment options are available on Dukaan? Dukaan supports various payment options, including credit/debit cards, net banking, UPI, and COD.
Can I customize the look and feel of my Dukaan store? Yes, Dukaan offers various customization options, including themes, colors, fonts, and logo customization.
Does Dukaan offer customer support? Yes, Dukaan offers customer support through email, chat, and phone.

Dukaan is a user-friendly eCommerce platform that allows merchants to launch their online store quickly and easily. With its intuitive interface and robust features, Dukaan is ideal for small businesses and large enterprises alike. Whether you're new to eCommerce or an experienced merchant, Dukaan has everything you need to succeed.


Dukaan is a promising ecommerce platform that has gained traction in the Indian market as a low-cost alternative to Shopify. It offers a simple, user-friendly interface that allows users to set up an online store in minutes, without any coding or technical skills. With its affordable pricing and a growing list of features, Dukaan is an excellent option for small business owners and entrepreneurs who want to start selling online.

One of the standout features of Dukaan is its ability to customize the storefront to match the brand's look and feel. This allows businesses to create a unique online presence that stands out from the competition. Additionally, the platform provides a range of marketing tools, including social media integration, email marketing, and SEO optimization, to help businesses reach their target audience.

While Dukaan has its limitations, such as a lack of advanced features and integrations, it is continuously evolving to meet the needs of its users. The platform's development team is actively working on adding new features and integrations, which will further enhance the user experience. Overall, Dukaan is a solid ecommerce platform that offers a lot of value for its price.

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