Sendinblue Review 2023 : Is it Still the Best Email Marketing Tool?

Written by Abdul
Last modified Apr. 01 2023


Are you looking for a reliable email marketing tool that can help you grow your business? Look no further than Sendinblue. In this Sendinblue review for 2023, we'll take a closer look at this popular email marketing platform and see what it has to offer.

Sendinblue is a cloud-based marketing communication software that allows you to manage your email campaigns, transactional emails, SMS messages, and marketing automation tasks all in one place. With Sendinblue, you can create and send beautiful email newsletters, automate your email campaigns, and track your results with powerful analytics tools.

Sendinblue Review


One of the standout features of Sendinblue is its pricing structure. Unlike many other email marketing platforms, Sendinblue charges based on the number of emails you send rather than the number of contacts you have. This makes it an affordable option for businesses of all sizes, from small startups to large enterprises.



What is Sendinblue?

Sendinblue is a cloud-based marketing communication software that offers a wide range of tools for managing digital marketing needs, including email campaigns, transactional emails, SMS messages, and more. The platform was launched in 2012, and it has been redesigned to offer advanced features and functionalities.

Key Features

Sendinblue offers a range of features that make it a great option for businesses of all sizes. Some of the key features include:

  • Automation workflows that offer web tracking and lead scoring
  • Unlimited contacts, unlike other platforms that have constraints
  • A performant CRM for managing customer data
  • A well-stocked API catalog for integrating with other tools
  • Email templates for creating professional-looking emails
  • Advanced reporting and analytics for tracking campaign performance

Pricing Plans

Sendinblue offers a range of pricing plans to suit different business needs. Some of the plans include:

Plan Price Features
Free $0/month Unlimited contacts, up to 300 emails per day, automation workflows, web tracking, lead scoring, and more
Lite $25/month 40,000 emails per month, no daily sending limit, email support, and more
Premium $65/month 120,000 emails per month, marketing automation, Facebook ads, landing pages, and more
Enterprise Custom pricing Custom features and support

Overall, Sendinblue is a reliable and feature-rich marketing communication software that offers a range of tools for businesses of all sizes. With its advanced automation workflows, unlimited contacts, and affordable pricing plans, it's definitely worth considering for your digital marketing needs.

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Ease of Use

When it comes to email marketing, ease of use is an important factor to consider. Sendinblue offers a user-friendly interface that is easy to navigate, making it a great option for beginners and experienced users alike. Here are some details on the user interface and integration:

User Interface

The Sendinblue user interface is easy to understand and navigate. The dashboard provides a clear overview of your campaigns, contacts, and performance metrics. You can easily create and manage campaigns, add contacts, and track your performance. The drag-and-drop editor allows you to easily create visually appealing emails without any coding skills. Moreover, the platform offers a mobile app, which allows you to manage your campaigns on the go.


Sendinblue offers a variety of integrations with popular e-commerce platforms, CMSs, and CRMs, including Shopify, WordPress, Salesforce, and Magento. The platform also offers a REST API, which allows you to connect Sendinblue with your own software or application. This makes it easy to manage your contacts and campaigns from one central location.

Overall, Sendinblue is a user-friendly platform that offers a variety of features for email marketing. The platform's ease of use makes it a great option for beginners, while its integrations and API make it a great option for more experienced users.

If you're looking for more information on Sendinblue's ease of use, check out the following resources:

Email Marketing

One of the core features of Sendinblue is its email marketing capabilities. This platform offers a variety of tools to help businesses create and send effective email campaigns. Let's take a closer look at some of the key features.

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Design and Templates

Sendinblue offers a drag-and-drop email editor that makes it easy to create professional-looking emails without any coding knowledge. Users can choose from a variety of pre-designed templates or create their own from scratch. The editor also allows for customization of fonts, colors, and images to match a brand's style.

Additionally, Sendinblue provides a library of responsive email templates that are optimized for different devices, ensuring that emails look great on desktop and mobile screens.


Sendinblue's automation features allow businesses to create workflows that trigger specific actions based on subscriber behavior. For example, a business could set up an automation that sends a welcome email to new subscribers, followed by a series of follow-up emails over the next few weeks.

Automation workflows can also be used to segment subscribers based on their interests or behaviors, allowing businesses to send targeted messages to specific groups of subscribers.


One of the biggest challenges in email marketing is ensuring that emails actually make it to subscribers' inboxes. Sendinblue takes deliverability seriously and has implemented a number of measures to help ensure that emails are delivered successfully.

For example, Sendinblue offers a dedicated IP address option, which can help improve deliverability rates by ensuring that emails are not associated with other potentially spammy senders. Additionally, Sendinblue provides real-time analytics on email deliverability, allowing businesses to monitor and troubleshoot any issues that arise.

Overall, Sendinblue's email marketing features offer a robust set of tools for businesses of all sizes. From designing eye-catching emails to automating workflows and monitoring deliverability, this platform has everything businesses need to create effective email campaigns.

For more information on email marketing best practices, check out Campaign Monitor's Email Marketing Best Practices Guide.

SMS Marketing


Sendinblue offers a variety of features for SMS marketing. These include:

  • Two-way messaging: Send and receive SMS messages directly from your Sendinblue account.
  • Automated SMS campaigns: Create workflows that trigger SMS messages based on user behavior or other criteria.
  • Personalization: Customize your SMS messages with dynamic fields for each recipient.
  • Opt-out management: Allow users to opt-out of SMS messages with a simple reply.

These features make it easy to integrate SMS marketing into your overall marketing strategy and engage with your audience in a more direct and personal way.


Sendinblue offers SMS credits that can be used for sending SMS messages. The cost of these credits varies depending on the volume purchased. Here are the current pricing tiers:

SMS Credits Price Cost Per SMS
10,000 $25 $0.0025
100,000 $400 $0.004
500,000 $1,500 $0.003

It's worth noting that these SMS credits can be used for both marketing and transactional SMS messages. Additionally, Sendinblue offers a free plan that includes SMS campaign management features, but limits users to 300 emails per day.

Overall, Sendinblue's SMS marketing features are robust and affordable, making it a great option for businesses looking to expand their marketing efforts beyond email.

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- Sendinblue Pricing

Sendinblue Use Cases

Sendinblue is a versatile email marketing tool that can be used across different industries and businesses of different sizes. Here are a few examples of how Sendinblue can be used:

  • E-commerce: Sendinblue's shoppable elements and dynamic templates make it a great tool for e-commerce businesses. You can embed products in your emails, making it easy for customers to make purchases directly from the email. Additionally, Sendinblue's detailed tracking and analysis features allow you to see what products customers are clicking on, giving you valuable insights into customer behavior.
  • Non-profits: Non-profits can use Sendinblue to create engaging email campaigns that drive donations and support. With Sendinblue's advanced features like A/B testing and segmentation, non-profits can create targeted campaigns that resonate with their audience. Additionally, Sendinblue's affordable pricing makes it a great option for non-profits with limited budgets.
  • Small businesses: Small businesses can use Sendinblue to create professional-looking email campaigns that help them stay in touch with their customers. With Sendinblue's drag-and-drop builder, small businesses can easily create custom email templates that reflect their brand. Additionally, Sendinblue's automation features make it easy to send targeted emails based on customer behavior, helping small businesses save time and increase engagement.

Overall, Sendinblue is a great tool for businesses looking to improve their email marketing efforts. Its versatility and affordability make it a great option for businesses of all sizes and industries.

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For more information on how Sendinblue can be used, check out the following resources:

Customer Support

Sendinblue's customer support is an important aspect of their services. In this section, we will review the channels and quality of their customer support.


Sendinblue offers multiple channels for customer support, including:

  • Email support: Customers can send an email to Sendinblue's support team and receive a response within 24 hours.
  • Live chat support: Customers can chat with a support representative in real-time during business hours.
  • Phone support: Customers can call Sendinblue's support team during business hours.
  • Help center: Sendinblue's help center provides articles and tutorials to help customers troubleshoot issues on their own.


Sendinblue's customer support team is known for being responsive and helpful. Customers report that the support team is knowledgeable and able to resolve issues quickly. However, some customers have reported longer wait times for phone and chat support during peak hours.

Sendinblue also offers a premium support package for customers who need more personalized support. This package includes a dedicated account manager and priority support.

Overall, Sendinblue's customer support channels and quality are reliable and effective. If customers encounter any issues, they can expect a prompt response and helpful assistance from Sendinblue's support team.

For more information about Sendinblue's customer support, visit their help center.

Sendinblue Alternatives

While Sendinblue is a great email marketing tool, it may not be the best fit for everyone. Fortunately, there are several alternatives available in the market that can provide similar or even better features than Sendinblue. Here are a few of the top Sendinblue alternatives:

  • Mailjet: Mailjet is a powerful email marketing tool that offers advanced automation features, excellent deliverability rates, and a user-friendly interface. It also provides a free plan that allows you to send up to 6,000 emails per month.
  • Mailgun: Mailgun is a developer-focused email marketing tool that provides a powerful API for sending and tracking emails. It also offers advanced features like email validation, spam filtering, and email analytics.
  • ActiveCampaign: ActiveCampaign is an all-in-one marketing automation tool that offers email marketing, CRM, and sales automation features. It provides advanced segmentation, lead scoring, and personalization features that can help you create highly targeted campaigns.

Other Sendinblue alternatives that are worth considering include Constant Contact, Omnisend, and Campaign Monitor. Each of these tools has its own unique features and strengths, so it's important to evaluate them based on your specific needs and budget.

Ultimately, the best Sendinblue alternative for you will depend on your business requirements and budget. We recommend trying out a few different options before making a decision.

For more information on email marketing tools, check out our list of the top email marketing tools for 2023.

Sendinblue Final Verdict

After conducting extensive research and testing, we can confidently say that Sendinblue is a top-notch email marketing service that offers excellent value for money. Its user-friendly interface, robust automation features, and affordable pricing plans make it an ideal choice for small to medium-sized businesses.

One of the standout features of Sendinblue is its advanced automation capabilities. With Sendinblue, you can create complex automation workflows that trigger based on user behavior, such as email opens, clicks, and website visits. This level of automation can help you save time and increase engagement with your subscribers.

Another great feature of Sendinblue is its built-in CRM, which allows you to manage your contacts and track their interactions with your brand. This can help you tailor your marketing campaigns to the specific needs and interests of your audience.

Finally, Sendinblue's pricing plans are among the most competitive in the industry. With plans starting at just $25 per month, Sendinblue offers a wide range of features and functionality at an affordable price point.

If you're looking for a reliable, feature-rich email marketing service that won't break the bank, Sendinblue is definitely worth considering.

For more information on Sendinblue, check out the following resources:


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