WPFunnels Review: In-Depth Analysis and Insights

Written by Abdul
Last modified Apr. 01 2023


WPFunnels is a powerful WordPress plugin designed to help users build sales funnels within their WordPress dashboard effortlessly. This innovative drag and drop visual sales funnel builder, rated 4.5 out of 5.0, can transform a website into a potent sales machine. The ease of use and rich features make it an attractive choice for entrepreneurs, marketers, and business owners looking to streamline their sales processes.

With over 3,000 active users and more than 80.5k downloads since its inception on February 26, 2021, WPFunnels has gained popularity among its users, and currently holds 33 five-star ratings out of 35 total user ratings in the WordPress directory. The plugin is fully compatible with PHP 7.4.8 and WP 6.1.1 versions, ensuring a seamless experience for its users. By offering a user-friendly interface and a drag-and-drop canvas, WPFunnels enables its users to plan, design, and build their funnel flows with full control, all within minutes.

What Is WPFunnels?

WPFunnels is a WordPress funnel builder that enables users to create sales funnels within their WordPress site without changing their content management system (CMS). With WPFunnels, you can design and implement sales funnels to guide customers through a series of steps centered around a specific product or service.

One of the key features of WPFunnels is its Canvas-based visual funnel-building capability, which allows both technical and non-technical users to design their own sales funnels with ease. This drag-and-drop builder simplifies the process of creating effective funnels to increase sales and customer engagement.

In addition to its user-friendly design, WPFunnels comes with a variety of features that make building and customizing sales funnels even more convenient. Some of these features include:

  • Pre-designed funnel templates
  • A visual funnel builder canvas
  • Offers based on buyer's actions
  • Order bump, one-press upsell, and downsell offers
  • Gutenberg and Elementor support

WPFunnels offers a comprehensive solution for creating sales funnels within your WordPress website, making it a valuable tool for businesses and marketers looking to optimize their online customer journey.

Key Features

Drag and Drop Builder

WPFunnels' Drag and Drop Builder allows users to create sales funnels with ease by simply selecting elements and dragging them onto their canvas. This approach eliminates the need for coding experience and expedites the funnel creation process.

Funnel Templates

In addition to a versatile builder, WPFunnels provides a range of Funnel Templates to help users get started. These templates cater to various types of funnels, such as landing pages, checkouts, upsells, and downsells. The pre-designed templates allow for customization, ensuring that businesses can build unique sales funnels tailored to their needs.

Integration Capabilities

One of the significant benefits of WPFunnels is its Integration Capabilities. The plugin seamlessly connects with numerous third-party tools, such as email marketing services, payment gateways, and customer relationship management (CRM) systems. This connectivity ensures that all aspects of the sales funnel process can be managed from a single platform, simplifying workflows and improving efficiency.

Ease of Use

WPFunnels is known for its outstanding ease of use, making it a popular choice among users who are looking for a sales funnel builder that is both powerful and user-friendly. The plugin features a user-friendly interface, allowing users to build sales funnels with minimal effort and little to no learning curve.

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One of the key aspects that sets WPFunnels apart from its competitors is the Canvas mode, which serves as a dashboard that allows users to control all aspects of their sales funnels from a single location. This feature helps simplify the funnel-building process and provides a clear, organized view of the entire funnel structure.

In addition to the intuitive interface, WPFunnels offers a range of pre-built, niche-specific templates that users can choose from to accelerate the design process and ensure a professional appearance. Both free and premium templates are available, catering to the needs of various businesses and industries.

Furthermore, WPFunnels offers deep integration with WordPress and WooCommerce, which means that it's highly compatible and optimized for eCommerce-focused users.


Free Trial and Money-Back Guarantee

WPFunnels offers users a risk-free experience with their 15-day money-back guarantee. During this period, customers can request a full refund if they're not satisfied with the features and functionality. However, there isn't a free trial available for WPFunnels, so the money-back guarantee serves as a trial period.

Pricing Plans

WPFunnels comes in various pricing plans depending on the user's needs. The pricing structure consists of annual and lifetime options for small, medium, and large businesses.

  • Small Plan: Ideal for small businesses or individual users, the Small plan costs $97 per year or has the option of a $237 lifetime offer. It includes a license for one site.
  • Medium Plan: For medium-sized businesses, WPFunnels doesn't provide specific details on this plan, but users can expect more site licenses and additional features compared to the Small Plan.
  • Large Plan: The Large plan is perfect for agencies, developers, and businesses requiring the plugin for multiple sites at once. The annual price for the Large plan stands at $237, while the lifetime deal costs $737. This plan includes a license for unlimited sites and several addons like Global Funnels, LMS Funnels, and Integration addons.

To sum it up, WPFunnels offers its customers flexible pricing options to cater to their needs and preferences. The absence of a free trial is compensated with a 15-day money-back guarantee, allowing potential users to test and explore the tool without any risk.

Section 6: Pros and Cons

In this section, we will discuss the pros and cons of WPFunnels, providing insights on its advantages and drawbacks. We will break the discussion down into two sub-sections: Pros and Cons.


WPFunnels offers several benefits for users looking to create sales funnels on their WordPress sites. Some of these advantages include:

  • Intuitive drag-and-drop interface: Creating funnels is made easy with WPFunnels' user-friendly drag-and-drop builder, streamlining the process for users of all skill levels.
  • Visual sales funnel builder: WPFunnels provides a comprehensive visual sales funnel builder that allows users to create and customize their funnels from start to finish.
  • WordPress integration: As a WordPress plugin, WPFunnels integrates seamlessly with your WordPress site, making it easier to manage your sales funnels.
  • Feature-rich: WPFunnels offers a variety of features, including A/B testing, analytics tracking, and various pre-built templates to enhance your sales funnel creation process.


While WPFunnels has its benefits, there are also some drawbacks to consider:

  • Limited to WordPress: WPFunnels is designed specifically for WordPress websites, potentially limiting its utility for users who run their websites on other platforms.
  • Pricing: WPFunnels' pricing may be a concern for some small businesses or individuals who are budget-conscious.
  • Third-party integrations: Although WPFunnels integrates smoothly with WordPress, it may have limited support for third-party tools and services compared to other funnel builders.
  • Learning curve: While the drag-and-drop interface is user-friendly, some users may still face a learning curve when first getting started with the tool.
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By considering these pros and cons, users can make an informed decision on whether WPFunnels is the right choice for their sales funnel building needs.

WPFunnels Alternatives

While WPFunnels is a powerful and user-friendly sales funnel builder for WordPress, it's essential to consider other available alternatives. In this section, we'll discuss some popular alternatives to WPFunnels that you might want to explore for your funnel building needs.

Salesflare: Salesflare is a CRM and sales automation platform for small businesses. It can be used to manage and automate sales processes, making it a potential alternative to WPFunnels if you're looking for more customer relationship management features. is a platform for creating interactive content like quizzes, surveys, and forms. This tool helps you engage your audience and gather valuable information, making it a viable alternative if you want to create engaging content in addition to sales funnels.

Value My Funnel: For a comprehensive sales funnel analysis tool, Value My Funnel is a good option. It calculates the value of your online sales funnels by analyzing their performance and providing insights to optimize your digital marketing efforts.

How To Track Customer: As the name suggests, How To Track Customer helps you track customer interactions and engagement throughout your sales funnel. This option is ideal if you're interested in monitoring data and customer behavior throughout your funnel building journey.

These alternatives can be considered based on your specific requirements and desired features. It's important to carefully evaluate each option against your business needs to make a well-informed decision.

Final Verdict

WPFunnels stands out as a reliable and user-friendly drag & drop funnel builder for WordPress. With its canvas-based interface and pre-designed funnel templates, it caters to individuals and businesses selling digital products online, such as online courses, ebooks, or memberships.

One of the key advantages of WPFunnels is the ease of use, even for those with no prior funnel-building experience. The tool offers Gutenberg and Elementor support, making it compatible with some of the most popular page builders in the market.

WPFunnels enables users to create personalized offers based on buyers' actions, providing one-press upsell and downsell offers, as well as order bump options. This helps businesses maximize their sales potential while maintaining a customized and seamless user experience.

However, it's important to note that WPFunnels is specifically designed for WordPress users, which might limit its appeal to those using other platforms. Despite this, the tool has been highly regarded by its users, receiving a 5 out of 5 rating based on seven reviews on Product Hunt.

Taking all of these factors into consideration, WPFunnels proves to be a valuable asset for online business owners looking to create and optimize their sales funnels using the WordPress platform.


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