Surfer SEO Review: Is it the Best On-Page Optimization Tool for Your Website?

Written by Abdul
Last modified Apr. 06 2023

Surfer SEO is a content optimization tool that has been gaining popularity among content creators and SEO professionals. It is a comprehensive tool that covers everything from keyword research to content optimization, and backlink analysis. The tool has been designed to help users optimize their content for search engines and increase their organic traffic.

Surfer SEO uses natural language processing and machine learning algorithms to provide users with insights into what search engines are looking for in their content. The tool provides users with a detailed analysis of their content and compares it to the top-ranking pages for a specific keyword. This analysis includes word count, headings, and other on-page elements that contribute to a page's ranking.

Surfer SEO has been praised for its ease of use and its ability to provide users with actionable insights that can improve their content's ranking. The tool has been used by content creators and SEO professionals to optimize their content and increase their organic traffic. In this article, we will take a closer look at Surfer SEO and provide a detailed review of its features, pricing, and alternatives.

What is Surfer SEO?

Surfer SEO is a cloud-based on-page optimization tool that helps website owners and SEO professionals analyze and optimize their website's content to rank higher in search engine results pages (SERPs). The tool offers a data-driven analysis of exactly what's missing from your page, site, content plan, and more.

Surfer SEO works by analyzing the content of a page against "500+ on-page" signals. It also has a built-in keyword research tool that helps users find the best keywords to target for their content. The tool uses data from top-ranking sites in Google SERPs to give you the best possible results.

Surfer SEO provides users with a content editor, SEO content audit tool, and SERP page analysis tool. The content editor helps users create SEO-friendly content outlines, while the SEO content audit tool provides a comprehensive analysis of your website's on-page SEO. The SERP page analysis tool helps users analyze their competitors' pages and identify areas where they can improve their own content.

Overall, Surfer SEO is an excellent tool for website owners and SEO professionals who want to optimize their website's content to rank higher in search engine results pages. With its data-driven analysis and built-in keyword research tool, Surfer SEO can help users create high-quality, SEO-friendly content that ranks well in Google SERPs.

Key Features of Surfer SEO

Content Editor

The Content Editor is one of the primary features of Surfer SEO. It allows users to analyze and optimize their content for specific keywords. The tool provides a detailed breakdown of the top-ranking pages for a given keyword, including word count, keyword density, and use of partial match keywords. The Content Editor also includes recommendations for improving the content, such as adding or removing specific keywords or adjusting the word count.

SERP Analyzer

The SERP Analyzer is another key feature of Surfer SEO. It provides a comprehensive analysis of the search engine results pages (SERPs) for a given keyword, including the top-ranking pages and their characteristics. This tool allows users to identify patterns and trends in the SERPs, which can be used to inform content optimization strategies.

Keyword Research

Keyword Research is a core component of any SEO strategy, and Surfer SEO offers a robust set of tools for this purpose. The Keyword Research tool allows users to identify relevant keywords and analyze their search volume, competition, and potential value. This information can be used to inform content creation and optimization strategies.

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SERP Features

Surfer SEO also offers a range of features for analyzing and optimizing specific SERP features, such as featured snippets and knowledge graphs. These tools allow users to identify opportunities for optimizing their content to appear in these features, which can increase visibility and drive traffic to their site.

In summary, Surfer SEO offers a comprehensive set of tools for optimizing on-page content and improving search engine rankings. The Content Editor, SERP Analyzer, Keyword Research, and SERP Features tools provide users with the data and insights needed to develop effective optimization strategies.

How to Use Surfer SEO

Surfer SEO is a powerful tool that can help you improve your website's ranking on search engines. To make the most of Surfer SEO, you need to know how to use it effectively. Here is a step-by-step guide on how to use Surfer SEO:

Step-by-Step Guide

Step 1: Keyword Research

The first step in using Surfer SEO is to conduct keyword research. You can use the Keyword Research tool to find the best keywords for your website. This tool will help you find keywords that are relevant to your business and have a high search volume. Once you have identified your target keywords, you can move on to the next step.

Step 2: Analyze Competitors

After identifying your target keywords, you need to analyze your competitors. The Competitor Analysis tool will help you identify the strengths and weaknesses of your competitors. This information will help you create a strategy to outrank your competitors. You can use this tool to analyze the content, backlinks, and other factors that are helping your competitors rank higher than you.

Step 3: Optimize Your Content

Once you have analyzed your competitors, you can use the Content Editor tool to optimize your content. This tool will help you create content that is optimized for your target keywords. You can use this tool to analyze the top-ranking pages for your target keywords and create content that is better than your competitors.

Step 4: Monitor Your Progress

After optimizing your content, you need to monitor your progress. The Rank Tracker tool will help you track your website's ranking on search engines. You can use this tool to see how your website is performing for your target keywords. You can also use this tool to track your competitors' rankings.

By following these steps, you can use Surfer SEO to improve your website's ranking on search engines. With Surfer SEO, you can create a strategy that will help you outrank your competitors and drive more traffic to your website.

Surfer SEO Pricing

Surfer SEO offers a range of pricing plans to suit businesses of different sizes and budgets. The pricing plans are based on the number of queries and the features included in each plan.

The pricing plans start at $29 per month for the "Hobby" plan, which allows for up to 5 queries per day, and goes up to $649 per month for the "Business Plus" plan, which allows for up to 200 queries per day.

Users can save about 10% if they opt for annual billing. The "Basic" plan is the most popular plan, priced at $59 per month, and allows for up to 20 queries per day.

Each plan comes with a range of features, including on-page analysis, content editor, keyword research, and SERP analyzer. The "Business" and "Business Plus" plans also include API access, white-label reporting, and priority support.

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Surfer SEO offers a 7-day free trial for users who want to test the platform before committing to a subscription. The free trial includes access to all features and allows for up to 5 queries per day.

Overall, Surfer SEO's pricing plans are competitive and offer a range of features to suit different business needs. The plans are flexible and scalable, making it easy for businesses to upgrade or downgrade their plans as needed.

Pros and Cons of Surfer SEO


Surfer SEO is a popular on-page SEO tool that offers several benefits to its users. Here are some of the pros of using Surfer SEO:

  • Easy to use: Surfer SEO has a user-friendly interface that makes it easy for users to navigate the tool and get the information they need.
  • Comprehensive analysis: The tool provides a detailed analysis of a webpage, including keyword density, content length, and other on-page factors that affect search engine rankings.
  • Customizable recommendations: Based on the analysis, Surfer SEO provides customized recommendations to improve the page's on-page SEO, including keyword usage, content length, and more.
  • Time-saving: Surfer SEO automates the process of on-page SEO analysis, which saves time and effort for users.
  • Competitor analysis: Surfer SEO allows users to compare their page's on-page SEO with that of their competitors, which helps them identify areas for improvement.


While Surfer SEO has several benefits, it also has some drawbacks. Here are some of the cons of using Surfer SEO:

  • Expensive: Surfer SEO is a relatively expensive tool, which may not be affordable for small businesses or individuals.
  • Not foolproof: While Surfer SEO provides recommendations for on-page SEO, it cannot guarantee a page's ranking on search engines. Other factors, such as backlinks and domain authority, also affect search engine rankings.
  • Learning curve: Users need to have some basic knowledge of SEO to use Surfer SEO effectively. The tool may not be suitable for beginners who do not have SEO experience.
  • Limited free trial: Surfer SEO offers a limited free trial, which may not be enough for users to fully evaluate the tool's features and benefits.


Surfer SEO is a powerful tool for optimizing your content and improving your rankings. With its data-driven approach, it provides insights into the factors that correlate most strongly with high rankings, allowing you to optimize your content for success.

One of the key benefits of Surfer SEO is its ability to analyze the content of a page against over 500 on-page signals. This allows you to identify areas where your content can be improved, such as keyword usage, content length, and more. By making these optimizations, you can improve the relevance and quality of your content, which can help you rank higher and attract more traffic.

Another benefit of Surfer SEO is its content planner, which allows you to plan and organize your content strategy more effectively. By identifying gaps in your content and targeting high-potential keywords, you can create content that is more likely to rank and attract traffic.

Overall, Surfer SEO is a valuable tool for any marketer or website owner looking to improve their rankings and attract more traffic. By providing data-driven insights and actionable recommendations, it can help you optimize your content for success and achieve your SEO goals.

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